What is important to use in logo for fashion industry?
Logo is a symbol which will represent your brand at times and places where you cannot. It will reach to people and make a first visual impression to them. Hence it is very important that the logo needs to be carefully planned out in accordance with the theme of your brand and the audience it reaches out to.
In the case of a fashion industry, the logo needs to be creative and specific. Since there is so much competition in this industry, the concerned brand needs to define its logo in a careful manner so it could stand out among many different brands.
The central theme of your brand will matter a lot in designing the logo. Are you concentrating on designing more sophisticated shoes/clothes/bags for official purposes or is it more on the trendy side? Does it concentrate on females, males or children? These will help to come to a design which can be very specific to your brand and also to the audience you are trying to target.
Moreover it also depends on the types of fashion you focus on. Is it vintage, traditional or cultural? These concerns can help to move to the next steps which concentrate mainly on the design and form of the logo.
Different languages can also be used. It would be better to stick to the language the theme is mostly related to or the brand has a strong connection with.
Choosing the right font and the right color scheme can help have the sort of impact you want the people to have. Simple fonts can help in making a clear and direct appeal, whereas complex ones can make the viewers or the buyers confused.
However, if your brand is trendy and has something different and new to offer then a slightly complex logo can be used too. The right size of the font is important. Too big or too small can make it look bizarre, unless something very different is to be tried and the brand wants to have a new approach. Bright and warm colors can be attractive such as red, yellow and orange which can be used for a feminine brand which is funky or trendy.
Cool colors such as blue and green can be very calm and can give a sophisticated image of the brand, whereas black can be used to make a formal impression. A combination of two or three colors can also be used, but this needs to be done carefully.
Using too many bright colors can make the logo annoying to look at or too many cool colors can make it boring. As an example logos of brands such H&M, Calvin Klein and Chanel can be looked at to see how each logo represents the brand’s theme.
If needed certain symbols or punctuation can be added such as full stops, apostrophes, commas or even exclamation marks. Exclamation marks can uplift the tone of the logo and make it exciting in the customer’s mind, whereas full stops can give a formal impression.
A square, diamond, triangle or more such shapes can also be used. An exclamation mark can be used in place of an “I” to make a not-so-traditional approach. If the brand is bringing a very different type of clothing, then a question mark can also be added which can depict the idea of questioning the current style and norms of fashion and present the brand as a challenge to them.
Also these symbols and punctuation marks can be used to give a hidden meaning in the logo which reflects the brand’s theme. As an example we can look at Puma and Adidas which have logos with symbols in them.
The three stripes in Adidas form the shape of a mountain which represents the challenges face by the athletes. However, at times punctuation marks are not needed and adding too many of them can just give a much messed up look.
In the end after the logo has been designed, keeping all the above mention points, it should be scaled to different sizes. This is to make sure that the logo can look good in all sizes, whether it’s on the shirt tag or on a bigger piece such as a bill board.